![]() Jingxi, the e-commerce giant’s bargain commerce and community group buy business unit, is seeing a cut of 10 to 15, Chinese media outlet 36Kr reported Tuesday, citing unnamed sources familiar with the matter. Jingxi is an upgrade from its predecessor named JD.com Pinguo, which mostly targets Chinese female consumers and small-city shoppers with ultra low-priced items. This also flags the completion of JD.com strategic integration of channels on the 6 major portals of WeChat’s first level access, QQ Mobile, Jingxi Mini-program, Jingxi app, Jingxi’s mobile site and its fan community. JD becomes the latest Chinese tech majors to begin wide-scale layoffs. Users can now access Jingxi directly by clicking “WeChat – Discover – Shopping”. JD.com has launched the social e-commerce platform Jingxi to expand to low-tier cities, fighting against Pinduoduo and Taobao Tejia Edition, among others. ![]() On the call to discuss the results, JD.com CFO Sandy Xu spoke to the potential of JD’s social e-commerce business targeted at China’s lower-tier markets, Jingxi, and provided some indication on future growth strategies. In September 2019, JD.com officially launched its social e-commerce platform Jingxi as part of its strategy to penetrate into lower-tier cities and compete with Pinduoduo.Īnd, Jingxi’s WeChat Mini Program active users rose to 68 million on Double 11. JD.com announced its first quarter 2021 earnings on May 19. See a quick comparison of the JD and Jingxi (mini program).ĭuring the Singles Day promotion, approximately 75% of Jingxi new users came from lower-tier cities, and approximately 55% of total Jingxi users were female. With a small team, TechNode provides timely news and thoughtfully researched articles for worldwide readers interested in learning more about the Chinese tech industry.Jingxi was launched in 2019 by JD.com to take on Pinduoduo on lower-tier cities while Taobao launched Taobao Special Offer app for the same demographic. The new service comes in the form of a dedicated app, dubbed Jingxi, as well as a mini-app that resides in WeChat. Wechat pay Photo via The first is for users who have a mainland bank card. JD’s 2021 financial reports noted that losses from new businesses, including Jingxi, expanded by 160 quarterly to RMB 3.2 million (505,921) in Q4 of 2021. On the call to discuss the results, JD. In January, Baidu further downsized 10-15%, Chinese media reported. Beijing-based JD.com has launched its online group-buying service Thursday in a move to catch up with China’s social e-commerce tide that gave rise to the country’s e-commerce challengers like Pinduoduo, or PDD. At present, WeChat Pay covers more than 300 banks, and supports several overseas credit cards, including JCB, VISA and Mastercard, which means Tencent users will have two mobile payment options. JD.com announced its first quarter 2021 earnings on May 19. JD. The planned layoffs are mainly concentrated on Jingxi Pinpin, a. Launched in 2019, Jingxi focuses on lower-tier cities and townships, providing coupons and incentives on team purchases to target users. ![]()
0 Comments
Leave a Reply. |